‘For the Love of Dogs’ to be sponsored by YuMOVE

Lintbells has announced that its flagship brand YuMOVE will sponsor ITV’s ‘For the Love of Dogs’. The programme is watched by 18% of the UK’s adult population and will help raise awareness of joint health, bringing the role of pet supplements to the attention of millions of pet owners. The series starts on 31st October and runs for eight weeks, with an hour-long Christmas special.

Lintbells Brand Manager, Gemma Cunningham, says the company is really excited to be sponsoring the show and helping to reach people who are passionate about pets, “Being on prime-time TV is a fantastic opportunity for the YuMOVE brand and we’re even happier that we have the chance to help more pet owners to care for their pet’s joints.”

It’s predicted that over the series, in excess of 20 million people will see the YuMOVE message which highlights the benefits of a joint supplement for pets and owners.

YuMOVE is the UK’s No.1 veterinary joint supplement* and the demand for pet supplements worldwide is anticipated to continue to grow at around 5% year on year.1,2 Dog owners, who really relate to the TV series, are most likely to give supplements as this represents the biggest sector of the supplements market.2

Gemma hopes that practices will be able to benefit from the high-profile sponsorship, “Veterinary practices can already access our Mobility Matters support materials which facilitate the set up and development of nurse clinics and enable them to provide a more tailored service to help owners who have dogs with stiff joints.”

Talking of the impact on veterinary clients, she continued, “This is a group of people who love dogs just as much as we do and we hope that this sponsorship will help them think about their pet’s mobility and realise that they shouldn’t accept stiff joints purely to old age. We aim to help make owners become more aware that supplements and other interventions can help their pet live a happy, healthy life. If we can get phones ringing and clients coming through the door asking to talk to their vet or vet nurse, that will be a great result.”

Pet lovers can watch the new series of ‘For the Love of Dogs’ on ITV from 31st October at 8pm. Practice staff can talk to their Lintbells Veterinary Business Development Executive to access the Mobility Matters support materials or request a lunch and learn session on YuMOVE and the Lintbells supplement range.

For further information visit www.lintbellsvet.com.


*Kynetic VetTrak sales data, MAT values (September 2018)


  1. https://www.prnewswire.com/news-releases/global-pet-supplements-market-2018-2026—rising-endorsements-of-pet-supplements-by-veterinaries-300665750.html
  2. https://www.businesswire.com/news/home/20180405006403/en/Global-Pet-Dietary-Supplements-Market—Omni

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