Zoetis launches new HorseDialog app

London, UK, X February 2014 – Zoetis has launched a new horse healthcare and management app that can change the way you communicate with your clients by taking advantage of the burgeoning smartphone market. HorseDialog can be tailored using your own practice branding, and marketed to clients as an innovative, user-friendly and highly efficient way of managing their horse’s health and well-being.

The introduction of HorseDialog follows the resounding success of Stable Mate, the ultimate app for horse owners, launched in 2012. HorseDialog is a template into which Zoetis will build your practice details and branding. Your clients, using a unique practice ID code supplied by you, can download it from the Apple app store. It enables users to manage their horse’s preventative care including worm control, vaccinations, dentistry and farriery.

As HorseDialog is used it can build a story of each horse’s life, including feeding and fitness. It also makes it easy to track any periods of illness or injury and subsequent rehabilitation. Such a detailed log of up-to-date information at the fingertips of both vet and owner can help with decisions on the best course of action for future healthcare and management.

“HorseDialog is proving very popular with our clients,” says Andy Hayes, partner at Towcester Vets in Northamptonshire. “They love the fact that they can keep all their horse’s important details in one place, while we are impressed not only with the practical benefits but also with the exclusive practice branding which is excellent for building client loyalty.”

HorseDialog is currently available for iPhone only. To find out more, talk to your Zoetis sales representative or visit www.zoetis.co.uk.