Supreme gets fruity with new Harry Hamster range extension

Supreme Petfoods has launched Harry Hamster Fruity Nutty Mix as an extension to its highly successful Tiny Friends Farm range. Known for its focus on providing great value nutrition with no compromise on quality, the brand has experienced 37 percent year-on-year growth in the last 12 months. With an exciting new flavour variant, the new product promises to be popular with pets and owners, building on the phenomenal commercial success of Tiny Friends Farm to date.

Tiny Friends Farm Harry Hamster Fruity Nutty Mix combines shell-on sunflower seeds, peanut kernels and redskin peanuts with tasty apple, carrot, maize and peas, for maximum palatability. Suitable for all breeds including dwarf hamsters, it contains no added sugar and no artificial colours, reflecting customer demand for products that are naturally healthy.

Claire Hamblion, Marketing Director at Supreme Petfoods says that it’s the right time to expand their range of hamster foods, “With a 200 percent increase in hamster ownership over the course of the pandemic, the demand for high quality nutrition for these small pets has never been higher. Our Harry Hamster Tasty Mix has proved to be very popular with a 70 percent share of the hamster food market. Today’s millennial owners are much more aware of their pet’s nutritional needs – they appreciate choice and retailers will benefit from stocking an extended range.”

As the cost-of-living rises, consumers are on the lookout for great value products and Tiny Friends Farm is ideally placed to meet the demands of these cost-conscious pet owners. Claire says the company works hard to stay current and reflect consumer trends, “It’s important to create products that match what people are looking for but also result in better health and welfare for pets. Being responsive to consumer needs means we can also serve the retailer well.”

With eye-catching branding featuring the playful Harry Hamster Tiny Friends Farm character, packaging is designed with in-store displays in mind. Retailers looking to stock the Tiny Friends Farm range can benefit from a comprehensive range of point-of-sale material to support sales including posters, care guides and loyalty schemes. Tiny Friends Farm Harry Hamster Fruity Nutty Mix comes in a 700 gram pack size with a recommended retail price of £2.99. It is available now from all good pet product wholesalers.

To find out more, contact Supreme Petfoods on or visit

Read our other news articles here: – Hub for animal health