Following the recent appointment of Emma Sharp, Companion Consultancy, PR and marketing agency, has announced the launch of a new training and development service. Emma, whose background includes over 20 years of experience working within Sales and Marketing, will head up the new training division. On offer will be a diverse range of courses for all levels of business within the veterinary and animal health sector.
Companion Consultancy believes that training is key to the success and growth of any business, and as a result the company is excited to be able to add this service to its business. It will offer a range of courses such as Interviewing techniques, team management and performance development skills to help facilitate strong leadership, staff retention and job satisfaction.
It is widely considered that the veterinary industry is one of the most challenging sectors in the UK. It is therefore essential that practices support and train their staff to develop core skills to succeed in their role. According to the Association of Talent Development (ATD), 40% of employees who don’t receive the necessary job training to become effective, will leave their positions within the first year
Companion Consultancy will also offer a range of sales focused workshops from overcoming objections to influencing skills. More general courses range from customer service skills to brand identity. All courses will be tailored to the client’s needs and can be delivered within the client’s offices or independent venues.
Emma joined Companion Consultancy in February this year. Her background includes working on iconic brands such as Horse & Hound, Marie Claire and Country Life. In recent years she has worked within the Animal Health Care sector, relaunching a pharmaceutical magazine and website dedicated to the SQP market. She launched the National SQP Awards in 2017 as well as various conferences around the UK. She feels passionately about investing in people to help them reach their full potential and is keen to include more courses to the company’s training schedule in 2019.
Emma Says “Investment in people and the commitment a business makes to support and develop staff creates an environment where job satisfaction is at its highest. When people feel happy and supported, there are significant results. Productivity is high, quality of work is good and staff turnover is low. The current economic climate is unpredictable and often challenging so focusing on the assets a company has is critical.”
Managing Director and founder of Companion Consultancy, Susan McKay said ‘Emma brings with her a wealth of experience in sales and marketing. She has extensive experience in training sales teams as well as all levels of management. Her passion for developing people is evident. We think she will be a great asset to the Companion team and we look forward to her delivering fantastic courses and workshops in the coming months.’
About Companion Consultancy
Companion Consultancy is a PR and communications agency run by vets. Set up for 2002 by Susan McKay BVM & S, MRCVS, MBA, the company provides a wide range of marketing services to the vet and pet trade.
With a background in the veterinary industry the company is able to provide insight and technical understanding, and apply this to marketing strategy. Alongside veterinary surgeons, the company has grown to include professionals in business development and media.
The wide range of services provided include press relations, website content, social media management, media campaigns, branding, and creation of video and animated content. Companion Consultancy also provides bespoke training in branding, sales and business strategy.
The company aims to provide excellent value and insight for clients as a one stop shop for dynamic and effective marketing.
Contact Susan McKay email@example.com