Virbac Embraces Compulsory Microchipping for Dogs with Support Pack
This April 2016, compulsory microchipping is being introduced for all dogs across the UK. To help practices to engage with this initiative, Virbac has created a Compulsory Microchipping Support Pack. The pack has been put together to help practices raise awareness of the importance of microchipping and the new legislation coming to England, Scotland and Wales. The pack contains a range of promotional and educational items including:
A customisable Poster to include practice logos and a promotional offering.
- A large BackHome Display for the window, the doors – wherever it can best promote microchipping to the public.
- Further material to help customise displays.
- Colour-coordinated bunting and balloons for creativity in decorating the practice.
- A range of eye-catching ‘wobblers’ for shelves or reception desks to remind clients to chat to your reception and book their microchipping appointment.
The introduction of the Compulsory Microchipping Support Pack follows the success of the BackHome® Mini Chip. At just 8 mm long and featuring an anti-migration coating, the Mini Chips can be implanted with a needle a third smaller than the standard ones, making them suitable for almost any species.
Sarah Walker MRCVS, BackHome Product Manager, explained: “Compulsory microchipping comes in this April and awareness needs to be raised among the general public – numerous reports in the media still show a significant proportion of dogs are not yet microchipped. The new BackHome Mini Chip has a 34% smaller needle than our standard needles and is ‘one size fits all animals’, making it easier than stocking different chips for different size pets.
“The resources in our Compulsory Microchipping Support Pack are great for practices to use. We want to help practices and the teams working within them to engage with the public in their vicinity and help to drive practice footfall.”
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession, the trade and farmers through the development of innovative products and services. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals. Virbac works in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.
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