The petfood category may seem fairly well provisioned now and it’s been a while since retailers had something really exciting to draw in new customers. But one company is determined to create a fresh, new opportunity. Having identified a gap in the petfood category, Hill’s Pet Nutrition will be creating some much needed ‘elbow room’ in the sector that will allow the specialist channel to flex its retail muscle. Retailers can be amongst one of the first to find out more at PATS on the Hill’s stand L12.
A detailed analysis of the trends in petfood retailing and consumer research shows very clearly that the market is ripe for a shift. It’s still all about quality nutrition which makes Hill’s ideally placed to bring its unique perspective and knowledge to the fore.
Matt Timmons is Brand Manager at Hill’s, “This is a major launch that’s still under wraps, as I speak but, I can promise retailers that what’s on the horizon is going to take them into new territory and reflects where the market is going and growing. I believe that Hill’s new offer is a proposition that retailers and their customers will really be able to relate to and support, especially as it will mirror trends in human food development. We are really looking forward to unveiling it all to visitors to PATS.”
Hill’s promises a contemporary concept backed by a balance of digital, online and in-store promotion – in other words getting to all of the places where customers are investing their time these days.
No retailer can afford to let opportunity pass them by and PATS visitors are sure to checkout Hill’s stand L12 to guarantee a healthy future.
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