PetFood Gets to the Crunch

If you struggle to get the kids to brush their teeth, spare a thought for the millions of cat and dog owners across the country, who should be tackling their pet’s gnashers with pet toothpaste and a special long-handled toothbrush. But now petfood company Hill’sTM Pet Nutrition has come up with a solution that offers daily tooth cleaning that will put a smile on the face of pet owners and be lapped up by their pets too: Science PlanTM VetEssentials is a petfood that gets to the crunch using special fibre technology that allows the tooth to penetrate into the food before the kibble breaks, in the process wiping off bacteria-loaded plaque from the tooth surface.

Amazingly, vet recognize that dental disease affects one in three pets and is responsible for loose teeth, infected gums and nasty odours – it’s not called ‘dog breath’ without good reason! Hill’s new VetEssentials makes a big contribution to wellbeing and the accumulation of bacteria laden plaque is significantly lower in dogs fed a food containing the VetEssentials technology than for those on a typical dry food2. The VetEssentials kibble is also larger across the range and this big-bite appeal will prove hard to match, with 91 per cent of dogs preferring it to standard sized dry food3.

And the good news doesn’t stop there because cats and dogs can also enjoy all the ‘5 a day’ benefits, with each product in the range addressing the top five essential health needs, which have been developed not only based on the opinions of pet nutrition experts and veterinarians at Hill’s, but also feedback from 600 vets and 1100 pet owners1.

The higher fibre levels ensure that each meal is filling, leaving pets feeling satisfied because no one enjoys having pleading pooches and fed up felines following them around the kitchen when hunger pangs strike. There is even an added extra in the form of L-Carnitine, an ingredient that aids fat burning and helps preserve lean muscle mass, to release a pet’s inner super-slimmer.

Pet owners are able to buy Hill’s Science Plan VetEssentials from their veterinary practice where they can be given a tailored recommendation on the product that best suits their pet’s needs. For further information about VetEssentials go to www.hillspet.co.uk/VetEssentials

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