Virbac Launches VETERINARY HPM™ Clinical Diets

Following the successful launch of the VETERINARY HPM™ Lifestage Diets last year, Virbac has announced the arrival of VETERINARY HPM™ Clinical Diets. The VETERINARY HPM™ Clinical Diets are based on a formulation high in protein and low in carbohydrate, of which 90% of the protein is of animal origin, providing clinical nutrition closest to the needs of dogs and cats as carnivores.

The range provides advanced nutritional management through its innovative Veterinary Global Care approach which goes beyond the management of the primary condition to support concurrent conditions, restore body composition and provide additional health benefits.

The comprehensive yet compact range allows veterinary practices to meet the main nutritional needs encountered in practice with just 15 products, making the range easier for practice teams to navigate, whilst also reducing stock holding requirements.

Importantly, the range is also complemented by a support package which reflects Virbac’s ‘pro-veterinary’ strategy, allowing practices to grow and retain their pet food business.

Commenting, Andrew Connolly, Pet Food Manager at Virbac, said: “We’re really excited to introduce our new clinical diets to the profession as a genuine advancement in clinical nutrition”.

He added: “We regularly hear from practices who are frustrated with working hard to promote diets only to lose the sale to alternative channels.  This doesn’t have to be the case and I would encourage any practices in a similar situation to speak to their Virbac Territory Manager to see how we can help”.