Anthea Pike has joined the Zoetis equine business consultant team to augment the breadth of services the veterinary pharmaceutical company offers to equine veterinary practices.
Anthea, who took on the role in January 2016, is dedicated to working with equine veterinary practices across the country. She is able to provide important support for practice management in a range of areas such as profit and pricing, client experience and digital and social media marketing.
Having joined Zoetis (formerly Pfizer) in 2003, Anthea has specialised in sales and marketing over the past 12 years. Prior to this she worked in both the animal health and human pharmaceutical industries.
A graduate of the University of the West of England Hartpury College with an Honours degree in Equine Science, Anthea also spent six months in Australia at the University of Sydney faculty of Veterinary Science as part of a team researching respiratory disease in racehorses. A keen dressage rider and judge, she has competed successfully at affiliated competitions with her own horse.
Zoetis equine product manager Penny McCann said: “Anthea has established herself as a valuable and trusted partner to her customers over the years. She has extensive experience and knowledge of the equestrian and pharmaceutical sectors and as a horse owner and rider she brings added strength to the role in being able to clearly understand the client’s perspective. We are delighted to welcome her to the team as equine business consultant.”
For more information on the Zoetis equine business consultancy service, contact your Zoetis Account Manager.
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