Pet

Hill’s Has Good News

vetreportSeptember 15, 2009

Hill’s Pet Nutrition has even more to offer members of the practice team that sign up to the Vet Nutrition Academy (VNA) website (www.hillspet.co.uk/vna). In addition to being able to access an increasing portfolio of courses through the site, all members will also receive an e-newsletter once a month. Existing members have already shown a very positive response to the communication, with a high number opening the e-newsletter very soon after receiving it and a further sub-section continuing to re-visit the articles some weeks later.

As well as articles on advances in nutrition the newsletter contains ‘hear it here first’ details of upcoming courses and programmes. There is a section on hot topics that focuses on identifying new trends and market research plus interviews with academics and key opinion formers in the veterinary profession that give an intriguing insight into developments in different sectors. Practice management tips, techniques and reports of seminars featuring influential speakers spice up the mix and ensures that there is something for everybody interested in veterinary matters.

Adrian Pratt is Veterinary Affairs Manager at Hill’s and also editor of the e-newsletter, which is, in fact, entitled ‘Veterinary Matters’, “We have been extremely pleased with how well vets and nurses have responded to the newsletter. With increasing amounts of information bombarding individuals in many different formats, we realised how hard we would need to strive to say something relevant and interesting, so it’s been an absolute priority for us to include high quality content. With results now in from our first four editions, it is very gratifying to see how many people open the communication, read through all the various articles and continue to keep looking at every new edition.”

To receive the newsletter go to www.myhillspet.com/vna and register as a VNA member – the e-newsletter will be sent automatically at the next issue date. The process takes just a few minutes and is absolutely free.